Wizards of the Coast is anchoring the exhibit floor at MagicCon: Atlanta with a multi-brand Magic: The Gathering luxury merchandise line built around Dan Frazier’s 1993 Alpha artwork for Mox Pearl, Mox Sapphire, Mox Jet, Mox Ruby, and Mox Emerald.
Photos from the convention floor shared by a Redditor gave players their first close look at the physical displays for the licensed Mox Collection accessories, which tie into a six-booth Mox Treasure Hunt running from November 13 through November 15.
$365 Mox Necklaces, $549 Gemstone Seals, and $890 Fountain Pen Vaults
The highest priced items in the lineup come from jewelry designer RockLove, gemstone house East Continental Gems, and stationery brand Ferris Wheel Press.
At Booth 3070, RockLove is exhibiting and selling its $365 sterling silver and 14K yellow gold Mox necklaces, each limited to 1,000 individually numbered pieces. Every pendant reproduces the chain suspension painted by Frazier on the original Alpha cards: Mox Pearl and Mox Emerald slide freely along a single curb chain, Mox Sapphire and Mox Ruby hang fixed between twin curb chains, and Mox Jet is the sole piece suspended from a medieval-style cable chain. Each necklace ships inside a collector’s dice box with a matching numbered Wizards of the Coast authenticity card. Because one complete set is mounted inside the display case, players noted that at most 999 serialized copies of each pendant remain in public circulation.
East Continental Gems is also taking preorders for its $549 Mox Collection Gem Seal Set alongside $99 individual Mox gemstone collectibles. Each display card integrates an authentic gemstone into the classic Alpha Mox illustration with a traditional Deckmaster card back, while the five-card set ships in a custom illuminated display case.
Alongside the jewelry and gemstones, the display cases feature fountain pens, bottled inks, and stained-glass mana card dividers from Ferris Wheel Press’s Mox Collection. Following an October crowdfunding campaign that raised $346,144 from 827 backers, the company is offering special MagicCon VIP tiers ranging from $195 for a single “Chosen Mana” pen and 38ml ink set (MSRP $268) up to $890 for the “Complete 5 Colour Vault” (MSRP $1,281).
Oversized 55mm Spindowns, Sleeves, Deck Boxes, and Apparel
For players looking for tabletop gear and apparel rather than luxury desk collectibles, the showcase also previews incoming Mox accessories from Sirius Dice, Dragon Shield, Ultimate Guard, and Heroes & Villains.
Sirius Dice is debuting its convention exclusive Mox Sapphire 55mm clear resin spindown life counter in Atlanta, featuring frosted numbering, the MagicCon logo on the 20 face, and a tiny replica of the Mox Sapphire pendant suspended inside the core. According to distributor listings uncovered by Geek Native, the oversized 2.16-inch spindowns carry a $54.99 MSRP. Non-exclusive retail versions with high-contrast silver numbering and the standard Magic: The Gathering Planeswalker logo will begin rolling out in January 2027 with Mox Pearl, followed by Mox Sapphire in March 2027, and unscheduled 2027 releases for Mox Emerald, Mox Jet, Mox Ruby, and Mox Diamond.
On the card protection side, Dragon Shield is debuting its $24.99 Mox Collection Matte Dual Art Sleeves and matching playmats ahead of a wider release later in 2026, pairing each of the five original Moxen with a liquid marble background. Competing manufacturer Ultimate Guard has Mox Collection Art Sleeves and Sidewinder 80+ deck boxes in the lineup, with European retail listings showing a December 22, 2026 release date for the 100-count sleeve packs. Rounding out the participating exhibitors, licensed apparel partner Heroes & Villains is hosting one of the six official Mox Treasure Hunt stops on the show floor alongside its new Magic apparel line.
Attendees in Building C at the Georgia World Congress Center can pick up a Mox Treasure Hunt postcard at any of the six participating exhibitor booths (Dragon Shield, East Continental Gems, Heroes & Villains, RockLove Jewelry, Sirius Dice, and Ultimate Guard) and return a completed six-stamp card to the C-Lobby wristband counter before Sunday at 4:00 PM ET to claim an exclusive Mox sticker sheet while supplies last.
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